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Playtech boosts customer engagement with Thunderbite

Playtech has entered into a partnership with Thunderbite in an effort to enhance its in-game promotional engagement with customers. Under the deal, Thunderbite, which specialises in customer engagement, will integrate its various tools with the Playtech IMS player management platform. These tools will enable Playtech to turn bonus awards into additional individual games such as memory games, code-breakers and scratch cards. The addition of an element of chance instead of a pre-determined award means the player can enjoy an additional gaming experience at no extra cost. “At Playtech, we’re committed to continually improving our licensee offering, and the integration of complementary software and services is a key part of this,” Playtech’s chief operating offer Shimon Akad said. “Thunderbite has a well-established track record of delivering increased retention, cross-sell and re-activation with tier-one gaming operators, including William Hill and Mecca Bingo. “This makes them an ideal partner as we continue to expand the capabilities of IMS, enhancing its position as the industry’s leading player management platform.” John Smith, co-founder and sales director at Thunderbite, added: “Instantly available engagement tools are proven to save operators time and resources and to increase the number of active players, with corresponding increases in player loyalty and engagement levels. “The flexibility of Thunderbite’s engagement tools combined with the capabilities of IMS presents a hugely exciting opportunity for Playtech’s operators to make a real impact on player experience.”

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